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πŸš• Transit Media Β· 6 min read Β· Updated May 2026

Cab & Taxi Branding in Kolkata

Yellow Taxis, Uber, Ola, Rapido β€” Top Boxes, Doors & Full Wraps

7,000+
Yellow taxis active
40k+
App-cab fleet
14 hrs
Daily on-road
50+
Premium pickup zones

Kolkata’s yellow taxi is a cultural icon. Combined with the city’s app-cab fleet β€” Uber, Ola, Rapido β€” taxis carry your message into airports, five-star hotels, business districts and tourist landmarks every minute of the day. Door wraps, roof-top illuminated boxes, and full-vehicle wraps are all live formats we deploy across the city.

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Overview

Why Taxi Branding Works

Taxis live where high-value audiences are β€” at airports, railway stations, five-star hotels, malls, business districts and tourist hotspots. Whether you want to reach decision-makers, travellers or daily commuters, the right vehicle mix on taxis covers them all.

Yellow Taxi vs App Cab

Yellow taxis are heritage; they own the cultural imagination of Kolkata and dominate B-Town stands, Esplanade, Park Street and Howrah. App cabs are utility; they dominate residential pickups, IT corridors, and airport transfers. A balanced campaign typically uses both.

Formats We Operate

Top-box illuminated boxes on yellow taxis, side-door magnetic panels, full-body wraps on Uber/Ola/Rapido cabs, and rear glass branding on premium app cabs. Each gets a different audience and a different impression curve.

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Why Choose Us for Transit Media

✈️

Airport & Premium Zones

Taxis dominate pickup queues at airports, stations and hotels.

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Citywide Free Movement

Unlike route-fixed buses, taxis cross every corridor of the city.

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Reaches A/B Audiences

App cabs especially skew to working professionals and travellers.

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Night Visibility

Top-boxes are backlit β€” 24-hour brand presence.

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Quick Rollout

Magnetic and quick-fix panels can be deployed in days.

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Driver-Approved

Direct fleet operator empanelment.

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Formats & Options

Every campaign uses a different mix. Below is the full inventory we operate for Cab & Taxi Branding in Kolkata β€” pick what fits your audience, budget and timeline.

01
Yellow Taxi Top Box
Illuminated 4-sided box on the taxi roof.
24 Γ— 8 inch
02
Yellow Taxi Door Wrap
Magnetic / vinyl panel on driver and passenger doors.
Both sides
03
App Cab Full Wrap
Complete 360Β° wrap on Uber/Ola/Rapido vehicles.
Cast vinyl
04
App Cab Side Door
Driver and passenger side door panel.
4 Γ— 1.5 ft
05
Rear Glass Branding
See-through perforated vinyl on rear glass.
One-way visibility
06
In-Cab Tablet Ads
Where supported β€” in-vehicle screen ads.
Optional add-on
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Specifications & Standards

Vehicle Types
Yellow Ambassador, Sedan, Hatchback, SUV
Material
Cast vinyl + magnetic for short-term
Min. Quantity
25 cabs per campaign
Campaign Cycle
Monthly, minimum 1 month
Operator Tie-up
Direct fleet operator agreement
Permissions
Handled end-to-end
Installation
24–48 hours
Reporting
Driver geotag + monthly audit
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Where We Operate

Coverage map for Cab & Taxi Branding in Kolkata β€” each location is live and bookable.

NSCBI Airport
Howrah Station
Sealdah
Park Street
Esplanade & Dharmatala
Salt Lake Sector V
New Town
Jadavpur
Tollygunge
Ballygunge
EM Bypass corridor
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Trusted By

A selection of brands that have run Cab & Taxi Branding in Kolkata campaigns with us.

HSBC Bank
Baazar Kolkata
Too Yumm!
Style Baazar
Rapido
Pizza Hut
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How We Execute β€” Step by Step

01
Vehicle Mix
Yellow / App / Premium β€” based on audience.
02
Operator Block
Fleet allocation with operator.
03
Design
Door + top-box artwork created.
04
Production
In-house print and QC.
05
Installation
At cab stand or operator yard.
06
Audit
Monthly geotag + replacement if needed.
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Pricing & Packages

Indicative packages β€” every campaign is custom-priced based on geography, volume and creative scope. Get an exact quote in 24 hours.

Yellow Taxi Top Box
Backlit, 4-sided
On request
Get Quote β†’
Most Popular
Yellow Taxi Door Wrap
Magnetic, quick rollout
On request
Get Quote β†’
App Cab Full Wrap (premium)
Maximum impression value
On request
Get Quote β†’
App Cab Door-Only
Entry-level pricing
On request
Get Quote β†’
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Frequently Asked Questions

Are Uber/Ola wraps allowed? +
Yes β€” through approved fleet operators who own the vehicle. We work only with permitted operators.
How quickly can we go live? +
5–10 working days from artwork sign-off.
Can we target only airport cabs? +
Yes β€” premium fleet pools allow filtering by service area.
Do drivers cooperate? +
Yes β€” drivers receive an additional fixed amount during the campaign window.
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Own the streets of Kolkata.

Mix yellow taxis with app cabs for citywide premium reach. Custom plan in 24 hours.

PLAN A TRANSIT MEDIA
CAMPAIGN WITH US.
16+ years of OOH experience. ISO-certified. MSME-registered. Pan-India delivery.
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