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📘 Digital Marketing · 7 min read · Updated May 2026

Facebook Ads Management

Audience Targeting, Funnel Campaigns & Performance Tracking

500M+
India users
15+
Ad formats
24/7
Optimisation
Audience layers

Facebook still has the deepest demographic targeting of any digital platform — age, income proxy, life events, interests, lookalike audiences, and connected behaviours. Facebook ads done well are a precision instrument: leads, store visits, app installs and ecommerce sales — all measurable, all scalable, all retarget-able.

— 01 —

Overview

What Facebook Ads Can Do

Facebook ads are not one thing — they are a stack of formats (image, carousel, video, collection, lead form, Reels) deployed against a stack of audiences (lookalike, retargeting, interest, custom) inside a stack of objectives (awareness, traffic, leads, conversions, sales). Done right, this stack becomes a controlled performance pipeline.

How We Manage Campaigns

We build a 3-tier funnel — Top (awareness), Middle (consideration), Bottom (conversion) — with separate creatives and bids for each stage. We A/B test creative weekly, refresh audience layers monthly, and report ROAS / CAC / CTR in a single weekly dashboard.

Who This Is For

E-commerce brands, real-estate developers, education institutions, financial services, healthcare, FMCG, D2C — anyone whose audience is on Facebook (and effectively, everyone’s audience is).

— 02 —

Why Choose Us for Digital Marketing

🎯

Deep Targeting

Behaviour, interest, lookalike, retarget — layered together.

📊

Daily Optimisation

Bids and audiences tuned daily by our media team.

🧪

Weekly A/B Tests

Creative + copy + audience — never stop testing.

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ROAS Reporting

Single dashboard for all metrics — no jargon.

🔁

Retarget Funnel

Cart drop-off, page-view, video-view audiences.

🇮🇳

Local Insight

Tier-1 + Tier-2 audience patterns from years of Indian campaigns.

— 03 —

Formats & Options

Every campaign uses a different mix. Below is the full inventory we operate for Facebook Ads Management — pick what fits your audience, budget and timeline.

01
Image Ads
Single image with copy + CTA — most common format.
1080×1080
02
Carousel Ads
Up to 10 swipeable cards — best for ecommerce.
Multi-card
03
Video Ads
Auto-play in feed, Stories & Reels.
15s / 30s / 60s
04
Lead Form Ads
In-app lead capture — no website needed.
Native form
05
Collection Ads
Storefront-style ecommerce grid.
For Shop
06
Reels Ads
Full-screen vertical short video.
9:16, ≤60s
07
Messenger Ads
Click-to-chat ads opening Messenger.
High intent
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Specifications & Standards

Setup Fee
One-time onboarding
Mgmt Fee
Monthly retainer or % of ad spend
Min. Ad Spend
₹50,000/month recommended
Reporting
Weekly dashboard + monthly review
Pixel
Meta Pixel + Conversions API setup
Creative
Static + video included
Audiences
Custom + lookalike + retargeting
Contract
3-month minimum
— 05 —

Where We Operate

Coverage map for Facebook Ads Management — each location is live and bookable.

India (Tier 1 + Tier 2 + Tier 3)
Bangladesh
UAE
United States
United Kingdom
Canada
Australia
Singapore
Malaysia
Saudi Arabia
— 07 —

Trusted By

A selection of brands that have run Facebook Ads Management campaigns with us.

Style Baazar
ICA Edu Skills
Apollo Clinic
Star Health
Baazar Kolkata
Muthoot Finance
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How We Execute — Step by Step

01
Discovery
Audience + objective + budget mapped.
02
Pixel & Tracking
Meta Pixel + CAPI installed.
03
Creative Build
Static + video for each funnel stage.
04
Launch
3-tier funnel goes live.
05
Daily Optimisation
Bids, audiences, creatives — tuned daily.
06
Weekly Reporting
Dashboard + insight call.
— 09 —

Pricing & Packages

Indicative packages — every campaign is custom-priced based on geography, volume and creative scope. Get an exact quote in 24 hours.

Starter (₹50k–₹2L spend)
Up to 2 active campaigns
On request
Get Quote →
Most Popular
Growth (₹2L–₹10L spend)
Full funnel, A/B tested
On request
Get Quote →
Scale (₹10L+ spend)
Dedicated strategist + analyst
On request
Get Quote →
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Frequently Asked Questions

Do you provide creatives? +
Yes — static + video creatives are built in-house and refreshed weekly.
What is your reporting cadence? +
Weekly dashboard + monthly review call. Live access to ad-account on request.
What is the minimum spend? +
We recommend ₹50,000/month minimum for meaningful funnel testing.
Do you run Instagram ads too? +
Yes — Facebook and Instagram share an ad platform. Most campaigns run on both.
📘

Make Facebook a profit centre.

Funnel campaigns, weekly creative, daily optimisation. Free audit in 24 hours.

PLAN A DIGITAL MARKETING
CAMPAIGN WITH US.
16+ years of OOH experience. ISO-certified. MSME-registered. Pan-India delivery.
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