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🚐 BTL Activation · 6 min read · Updated May 2026

Mobile Van Promotion & Roadshows

Tata Ace T-Shape, Tata Intra L-Shape & Eicher Mobile Activations

4
Van variants
6–8
Stops per day
15+
Cities
12 hrs
Daily activation

A mobile van is the bridge between OOH and BTL. It is a moving billboard during the day and an activation point at every stop — letting brands sample, demo, and convert in the same campaign. We operate Tata Ace T-Shape, Tata Intra L-Shape and Eicher L-Shape vans across markets, residential clusters, IT corridors and event venues.

— 01 —

Overview

Why Mobile Vans Work

Static hoardings tell. Mobile vans demonstrate. With pull-out canopies, audio-visual screens, sampling counters and BTL promoters, a van becomes a touchpoint where the brand is seen, heard, tasted and tried — within the same 90-second consumer encounter.

T-Shape vs L-Shape

T-Shape vans (Tata Ace) open in a T-pattern with three flat ad surfaces — best for high-visibility movement. L-Shape vans (Tata Intra, Eicher) open in an L-pattern with stage and counter setup — best for stops and sampling. Most campaigns combine both.

Cities & Routes

Kolkata, Bhubaneswar, Patna, Ranchi, Guwahati, and more. Routes are pre-planned by audience density — market mornings, residential evenings, college afternoons.

— 02 —

Why Choose Us for BTL Activation

🎪

OOH + BTL Combined

Brand visibility during movement, sampling at every stop.

🎯

Targeted Stops

Stops chosen by ZIP-code-level audience density.

📺

AV-Equipped

Optional LED screens, mics and PA systems.

🧑‍🤝‍🧑

Promoter Crew

Trained BTL promoters travel with the van.

📊

Daily Reporting

Geotagged stop log + sampling count.

🔄

Multi-Day Routes

7-day, 14-day, 30-day routes available.

— 03 —

Formats & Options

Every campaign uses a different mix. Below is the full inventory we operate for Mobile Van Promotion & Roadshows — pick what fits your audience, budget and timeline.

01
Tata Ace T-Shape
Compact, agile, 3-panel canopy.
Best for movement
02
Tata Intra L-Shape
Mid-size, L-stage with counter.
Best for sampling
03
Eicher L-Shape
Largest variant — AV stage + counter.
Premium activation
04
LED Screen Van
Onboard LED for AV content.
Optional upgrade
05
Sampling Van
Fridge + counter for FMCG sampling.
FMCG-grade fitout
— 04 —

Specifications & Standards

Variants
Tata Ace / Tata Intra / Eicher
Branding
Cast vinyl wrap on all panels
Crew
Driver + 2 promoters standard
Daily Stops
6–8 per day
Daily Run
12-hour activation window
Add-Ons
LED screen, PA system, sampling fridge
Reporting
Daily geotag log + photo audit
Min. Cycle
7 days
— 05 —

Where We Operate

Coverage map for Mobile Van Promotion & Roadshows — each location is live and bookable.

Kolkata
Howrah
Salt Lake
New Town
Bhubaneswar
Patna
Ranchi
Guwahati
Durgapur
Asansol
Siliguri
— 07 —

Trusted By

A selection of brands that have run Mobile Van Promotion & Roadshows campaigns with us.

Advaith Hyundai
Bosch
L&T Technology Services
Tata IPL Fan Park
Pizza Hut
— 08 —

How We Execute — Step by Step

01
Brief
City, audience, activity (sampling / demo / awareness).
02
Route Plan
Geo-mapped daily stop sheet.
03
Branding
Vinyl wrap on van + canopy.
04
Crew
Driver + trained promoters.
05
Activation
Daily 12-hour run with stop log.
06
Reporting
Daily geotag + photo audit.
— 09 —

Pricing & Packages

Indicative packages — every campaign is custom-priced based on geography, volume and creative scope. Get an exact quote in 24 hours.

Tata Ace T-Shape (7 days)
City-route activation
On request
Get Quote →
Most Popular
Tata Intra L-Shape (7 days)
Sampling-led activation
On request
Get Quote →
Eicher L-Shape (14 days)
Premium activation
On request
Get Quote →
Multi-City Bundle
3+ cities, single PO
On request
Get Quote →
— 10 —

Frequently Asked Questions

How many stops per day? +
Standard 6–8 stops per day with 45–90 minutes per stop, depending on activity type.
Can we do AV content on the van? +
Yes — LED screens and PA systems are available as add-ons.
Do you supply promoters? +
Yes — trained BTL promoters in brand uniform are standard with every van.
How are routes decided? +
We map your audience against ZIP-code-level density data and propose daily stop sheets.
🚐

Take your brand to the streets — literally.

Mobile van + promoter crew + AV setup — book your route this week.

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16+ years of OOH experience. ISO-certified. MSME-registered. Pan-India delivery.
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