A movie theatre is the only modern environment with a captive, distraction-free, large-screen audience. PVR INOX cinema advertising puts your brand in front of an audience that has paid to be there, switched off their phones, and is sitting in the dark waiting for the screen to light up. There is no higher-attention medium in modern OOH.
Overview
Why Cinema Advertising
No other medium gives you a paid, captive, large-screen, big-sound audience. Cinema delivers full-attention impressions that print and digital cannot match. Recall studies consistently show cinema ads outperform comparable TV creatives by 50–70%.
On-Screen vs Off-Screen
On-screen ads run before the film — 10, 20, 30, 40, 50 or 60-second spots. Off-screen ads live in the lobby — standees, pillar wraps, plasma screens, ticket-back, seat-back, popcorn tub branding. Combo packages give layered brand recall from car park to seat.
PVR INOX Property Network
We are empanelled for 15+ PVR INOX properties across Kolkata, Howrah, Siliguri, Durgapur and Asansol — categorised into Gold, Silver and Bronze tiers based on footfall and demographics.
Why Choose Us for Cinema Media
Captive Attention
Phone off, lights off — 100% attention.
Cinematic Scale
Big screen, surround sound — high recall.
Lobby Touchpoints
Standees, pillars, popcorn tubs, ticket-backs.
Demographic Filter
Pick cinemas by audience income & age.
Weekly Booking
Per-cinema-per-week pricing — flexible.
Recall Lift
Cinema ads recall 50–70% above TV equivalent.
Formats & Options
Every campaign uses a different mix. Below is the full inventory we operate for Cinema Advertising at PVR INOX — pick what fits your audience, budget and timeline.
Specifications & Standards
Where We Operate
Coverage map for Cinema Advertising at PVR INOX — each location is live and bookable.
Recent Campaigns
Real work from the last 6 months. Tap any image to see it large.
Trusted By
A selection of brands that have run Cinema Advertising at PVR INOX campaigns with us.
How We Execute — Step by Step
Pricing & Packages
Indicative packages — every campaign is custom-priced based on geography, volume and creative scope. Get an exact quote in 24 hours.