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⛴️ Transit Media · 6 min read · Updated May 2026

Ferry & Jetty Branding on the Hooghly

WBSTC Ferries — Interior Panels, Seat-Backs, Jetty Lightboxes

20+
Ferries operated
15+
Jetties covered
25 min
Avg. ride time
200k+
Daily footfall

The Hooghly is Kolkata’s oldest commute corridor. Every morning, thousands cross between Howrah, Babughat, Bagbazar and Belur Math by WBSTC ferries — and every evening, they cross back. Ferry branding gives you 20–25 minutes of captive attention per journey, plus high-footfall jetty lightboxes that anchor the experience at both ends.

— 01 —

Overview

Why Ferry Advertising

A ferry is the perfect captive-audience medium. Passengers cannot scroll past, swipe away or change the channel. For 20–25 minutes, they sit, look around, and absorb the environment. Interior overhead panels, seat-back stickers and partition wraps deliver guaranteed dwell-time.

Jetty Lightboxes

High-traffic jetties — Howrah, Babughat, Millennium Park, Bagbazar, Belur Math — see commuter footfall plus tourist traffic. Backlit lightboxes and ramp-side panels give your brand a 24-hour static anchor at both ends of the journey.

WBSTC Empanelment

We are empanelled with West Bengal Surface Transport Corporation (WBSTC) for ferry interior and jetty exterior media. All permissions are handled by GMO; brands get a single window for the entire river corridor.

— 02 —

Why Choose Us for Transit Media

👁️

Captive Attention

25-minute journeys with limited alternative stimuli — your ad gets read, not skipped.

🌅

24-Hour Lightboxes

Backlit jetty media works at dawn, dusk and night.

🏛️

Tourist + Commuter Mix

Reach office-goers and tourists in the same campaign.

💧

Marine-Grade Materials

Humidity- and saline-resistant vinyl + acrylic boxes.

📜

Single-Window Approval

WBSTC permissions handled by us — no separate jetty paperwork.

🎯

High-Income Catchment

Babughat, Millennium Park and Belur ferries serve a strong A/B audience.

— 03 —

Formats & Options

Every campaign uses a different mix. Below is the full inventory we operate for Ferry & Jetty Branding on the Hooghly — pick what fits your audience, budget and timeline.

01
Ferry Interior Overhead Panels
Above-seat panels — captive eye-level format.
~3 × 1 ft per panel
02
Seat-Back Stickers
Direct view from every seated passenger.
Bench-width
03
Partition Wraps
Wall panels separating boarding zones.
Per ferry
04
Jetty Lightboxes
Backlit acrylic boxes at the boarding ramp.
6 × 3 ft / 8 × 4 ft
05
Ramp-Side Panels
Boarding-walk vinyl panels.
High-footfall
06
Floating Pontoon Branding
Vinyl on the floating jetty itself.
Custom dimensions
— 04 —

Specifications & Standards

Operator
WBSTC (West Bengal Surface Transport)
Material
Marine-grade vinyl + acrylic lightboxes
Cycle
Monthly, minimum 2 months
Permissions
WBSTC empanelment — handled in-house
Installation
24–48 hours overnight
Maintenance
Quarterly inspection & cleaning
Lifespan
6–9 months without refresh
Reporting
Monthly geotag photo audit
— 05 —

Where We Operate

Coverage map for Ferry & Jetty Branding on the Hooghly — each location is live and bookable.

Howrah Jetty
Babughat
Millennium Park
Bagbazar
Belur Math
Ahiritola
Chandpal Ghat
Sovabazar
Kuthighat
Dakshineshwar Ferry
— 07 —

Trusted By

A selection of brands that have run Ferry & Jetty Branding on the Hooghly campaigns with us.

Emami Healthy & Tasty
Adani ACC
JSW Neosteel
Ambuja Cement
GIVA
Daikin
— 08 —

How We Execute — Step by Step

01
Route Selection
Pick ferry routes & jetties matching audience.
02
WBSTC Permission
We file & secure approval.
03
Marine Design
Material-aware artwork.
04
Production
Marine-grade print and lightbox build.
05
Installation
Overnight on docked ferry / jetty.
06
Audit
Monthly photo + maintenance check.
— 09 —

Pricing & Packages

Indicative packages — every campaign is custom-priced based on geography, volume and creative scope. Get an exact quote in 24 hours.

Ferry Interior — Per Vessel
Overhead + seat-back + partition
On request
Get Quote →
Most Popular
Jetty Lightbox
Backlit, 24-hour visibility
On request
Get Quote →
Combo (Ferry + Jetty)
Most popular package
On request
Get Quote →
— 10 —

Frequently Asked Questions

Will the vinyl survive river humidity? +
Yes — we use marine-grade cast vinyl and saline-tested adhesives. Average lifespan is 6–9 months without refresh.
Can I run only jetty media without ferries? +
Yes — jetty lightboxes can be booked stand-alone.
Is there a tourist-only package? +
Yes — Babughat / Millennium Park / Belur Math are best for tourist-skewed campaigns.
How long does WBSTC approval take? +
Typically 7–10 working days from final artwork submission.
⛴️

Brand the river that built Kolkata.

WBSTC ferries + jetty lightboxes — single-window approval, marine-grade execution.

PLAN A TRANSIT MEDIA
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16+ years of OOH experience. ISO-certified. MSME-registered. Pan-India delivery.
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